The concept of conversion rates is simple.  It is the amount of visitors that visit a website and make a sale, compared to the amount of visitors that visit a website and do not purchase anything.  Though there are many factors which apply to higher conversion rates- advertisements, and other marketing techniques being high on [...]

There are certain fundamental elements every website should have, and one of these is a site map.  They are an invaluable addition to any website, both in terms of audience readership, and in terms of making your website more readable to search engines.  This article will detail why your site needs a site map. It [...]

After reading our previous article, I would not disbelieve you if you told me you are shaking your head in disbelief.  Remember though, a website can be a creative medium in which freedom of expression can show itself, and though many business leaders and control editors, are probably wishing for that bus to come and [...]

The word navigation is a Greek work, and basically is used to describe the science, or skill at travelling from one place to another, without getting lost.  This includes air, sea, and outer space travel. In a web design context, the term navigation means moving from one page to another, without getting lost, or more [...]

Well in this part of the guide, we get the thougthts of experts from the best of the web, that focus on using networking as tactics for successful link baiting.  Make buddies, network like mad. “Create your own network and work hard to help everyone in your network. When someone links to a post you have [...]

Well as a follow up to our previous article, “Understanding linkbaiting”, here are some thoughts from some experts on the subject.  They should all help you to build tactics for successful linkbaiting. Advertise after you have a reputation. “Whether personal or professional, you wait until your blog has achieved a level of success before you start [...]

Use the words linkbaiting in any given context, and it is a bit like breaking wind at a formal function.  People tend to stare open mouthed, give you that look of disdain and disapproval, and probably try and take steps to get you to leave, maybe even forcefully eject you.  Though it is clearly not [...]

This blog is a little special, as it deals with the concepts of RIAs’, or Rich Internet Applications.  Not all web designers use them, and it is a little bit of a specialist area, especially as some of the applications such as Flash, are a little controversial due to their scope of use, and their [...]

SEO, or search engine optimisation, is a huge marketing concept for any website.  If you Google SEO you will find a plethora of articles all telling you why SEO is a necessity for marketing a site, and all of them are true, well, all the ones I’ve read about, but there is another trick you [...]

There are many ways to market a website.  There are landing pages, testimonials, banner advertising, and affiliate marketing programmes, to name but a few.  All these have there place, but possibly the best way to market your website is to use a blog.  This can bring you web design glory.   You may have the [...]