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4 Big Mistakes To Avoid When Promoting Your Design Portfolio


As a designers, if you want to excel in this competitive job market, you need an excellent design portfolio. A great portfolio is the best weapon that designers can use to attract bigger projects and clients as it outlines your best work and skills. The portfolio enables prospective customers to know what the designer has to offer and their capabilities, and this make them trust you with your their projects.
So as a designer, you need to focus on creating a captivating portfolio to impress clients, a dreadful portfolio may be the key factor to the designer’s downfall.

There are some general errors that most designers make when they are promoting their portfolios. However, there are ways in which they can rectify these errors.

One of the don’t that designers should avoid is to post low quality blog entries and tweets. Due to the advanced and evolving technology, marketing strategies have been made better since designers can now use social media to reach a wide population of clients as well as their counterparts in the design community. Designers can now post their blogs but should ensure that their clients get the intended message. They should also consider their main reason as to why they joined the design community and how active their advertising is,as well as the simplicity of their messages.

These factors will assist them to create a good design portfolio. When advertising, designers can describe their services and at the same time ensure that they maintain the key reason for their advertisement. They should ensure that what they post to the readers will be to the point, motivating and eye-catching. When using social media for example, twitter, it would be advisable to use alternative business news and factoids as this will be an encouraging factor to readers.
Another frequent setback that designers face is their inability to identify the correct targeting strategy. Designers should be in a position to inquire as to whether they are reaching the correct target groups. Designers should also be able to identify the best and the most appropriate method to reach the different groups, for example, not to use a Photoshop creation to a target group that has a preference to a vector based design. With these points taken into consideration a designer is assured of good returns in terms of new associations, paid labour and great compliments.

An additional setback that most designers face is their inability to bond with their customers or design community at large, since they lack good human relations skills. In general terms, every designer is their own advertiser. They should be in a position to demonstrate and illustrate their own personal details, qualities and attributes, so that their portfolio includes basic details like phone numbers, emails as well as links that clients can use to link up with them on different social profiles, for example, Twitter. This is a considering factor since it gives the clients a feeling of assurance that they can communicate with you at any time, and it is cost effective as it only requires one to have an account.
A key element that designers should not overlook is the importance to make sure that they update the information in their portfolio every now and then. It is vital to inform clients of any changes, for example, if they change their location, telephone numbers, emails, etc. It would be pointless to indicate a telephone number or email address that has not been in use for some time.

In case of change in their work schedule, it would be courteous enough for them to let their clients know so that they can adjust their time schedule to avoid any inconveniences and still maintain a good work relation. As time goes by, many designers skills and expertise change. With the revolving technology, many clients want designers who are up to date with the changes and who can deliver in case of a new design technique or approach, ability to use different versions of design software and programs. Designers should, therefore, ensure that all this information is updated in their portfolio.Another key element that designers should include in their portfolio is a link to their homepage. For those who do not have, it would not take much of their time to create one. It is of utmost importance to have a platform where clients can reach you and access your work at any time. Social media and application are good examples of this platform.  This will boost your design portfolio, and clients will consider you as a reliable designer.
One of the driving factors to a successful life is to ensure that you give your very best at all times. The same will apply if you intend to create an excellent design portfolio. Designers should make sure that they outline their finest work and revise it from time to time, as this will display their portfolio as being fresh and up to the standard.

Other than the designs; the course-plotting, ideas and general outlook of the portfolio are of utmost importance. It should give a brief description of your work and persuade viewers to keep on surfing rather than discouraging them.  Designers should take this opportunity to show-case their best.
Designers should take into consideration the image they are portraying together with their work. Some may have varied knowledge and skills in different projects; nevertheless, they should not try to market themselves using the wrong target group strategy. They should, therefore, have in mind their main objective and how to create an excellent design portfolio.


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