Color is very important for any design. Sure, the content of a website is what draws in users, and keeps them interested. However, if you do not have a good color theme for your site, you might risk losing visitors as they become tired of your dull looking site. Using aggressive colors which do not work well together is also a great way to drive away visitors. Your colors should never detract from the content on your site. For example, if you have a white background with pink text on it, you will likely drive users away quickly.
Following are some great tips that will help you when you are choosing a color scheme for your projects.
Use tools to help
If you are not sure about where to start when selecting colors for a website, you should get some help from an application. Colorlovers is a great one to try out. You can use a tool to find great advice about colors, and help you to find the perfect combination.
Psychology of colors
You should try to give your company a certain amount of personality. Choosing the right colors influences the way that people think about your brand. If you can come up with something memorable, people are more likely to remember you.
Using a logo
If you want to have a successful business, you need to come up with a good logo. It should always be displayed on each page of your website. If your company does not have a logo, you should definitely consider developing one for use on your website. Try to choose colors from your logo, so that your site has a uniform feel.
Keep it simple
When you are selecting colors, be sure that you keep it simple. Do not choose too many colors, because you will risk making your site appear cluttered and not stylish. It is a good idea to use no more than three main colors. Choose one as the primary color, and then select colors which go well with it.
You might only want to use around three colors, but you can still choose shades of those colors to add some variety. If you change things up by using shades of your selected colors, you can get away with only having two colors on your site. Using the same shades of each color will make your site look very dated.
Once you have chosen a base color, choose one that compliments it and then add a neighboring color. You should primarily use the base and complimentary colors on your site, and then sparingly add the neighboring color to mix things up a bit.
Colors and text
If you make your site hard to use, and people cannot read the content easily, they are probably going to go somewhere else for their information and products. The colors that you choose should compliment your content, and they are not the primary focus on your site.