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Is the logo dead and gone?  In this Brand Era world of ours, this is not an irrelevant question.  In fact, many corporate experts on the subject have already held court and passed the sentence.  Yes, logos are dead, they say, and the world has chosen a new sweetheart – the brand.  Can it really be true that the tried-and-true logo concept is dead and gone?     First of all, not all of us are hip to the corporate jive.  The logo is not dead and gone. For that matter, just what is this newcomer Brand Era and why does it have the corporate kingdom of ours in such a tizzy?  All these questions need answering and answer we shall, or at least put in …


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