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e-commerce Archive

What’s one design element least likely to be found on e-commerce sites?  It’s the search element, and what a shame.  So many sites decide to forgo giving users the opportunity to search a site for relevant information and quick finds, not realizing the harm that is done. Why so important?  Well, the ability of customers to find what they’re looking for on a website operates much the same as it does in a store.  If they don’t find what they’re looking for, they’ll likely leave and visit the competition.  If they do find it, a sale is likely to ensue. Designers should be open to including this important element more and more, especially in e-commerce. The fact is search features are vital for smart e-commerce …

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Planning is an important life process. Applying this technique to an important business venture as a website design is no less significant. There are pertinent questions to be addressed, and they will be answered in this article being techniques for planning of an E-Commerce web site. The significance lies in its purpose. It is a business; therefore, directing traffic is of utmost importance. Precisely, careful planning must focus on traffic generation and user friendly dynamics. These strategies summarize the specific objectives contained in the production for an E-Commerce web site. It must be noted that Inclusive in the series of questions to be asked are, specifically what are the business objectives for the site, who are the potential customers; are peculiar features required to attract …

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A few posts ago, I presented three excellent e-commerce principles to help your site convert. I’m pleased to offer three more. This topic is of such importance to clients that it’s worth a good follow-up. Not only is e-commerce a thriving industry, it’s also a rather complicated universe, full of do’s and don’ts. Designers are often called upon to fully use creativity as well as a sound perspective on the financial aspects involved. This means that conversion is a hot topic and will likely remain that way. In this post, we’ll take a look at some of the more technical principles of e-commerce design: A/B testing, streamlining the sign-up process and properly setting your type. 1. A/B Testing A/B testing is the way of comparing …

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A few posts back, we presented you with the top three common e-commerce mistakes and we’re back again with more.  It’s not hard to see that e-commerce is a viable way to earn a profit in this Internet based world we live in, so it makes sense that there’d be a ton of online stores out there.  With tons of sites, however, come tons of mistakes, and the list of those just so happens to be more than one post can handle. The good thing about a post like this, is that it allows designers to arm themselves with knowledge they need to turn the tide and reduce mistakes overall.  As designers, we have a particularly influential position on the Web.  If we can avoid …

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Have you considered the user experience issues in your e-commerce design?  If you haven’t, then you should start sooner rather than later.  With cart abandonment rates at about 60% these days, designers are challenged to create a design that builds trust before checkout. When the stakes are as high as they are, it’s helpful to go back to basics.  In this post, we’ll consider what it takes to design a good user experience by determining which pitfalls to avoid and which principles to play up. Building Trust Building trust and loyalty with visitors is an absolute must in e-commerce.  Users must have an “experience” when they visit your site – one that’s believable and inviting as well as usable.  In fact, user experience, or UX …

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Sometimes, the best way to know what to do is to know what not to do.  This is a tried and true principle, especially when it comes to e-commerce design.  E-commerce places the global market at your fingertips.  Throw in infinitely lower overhead costs and the chance to make profits any time of the day or night, and the e-commerce option is simply irresistible. Is it all as simple as that –Consider the benefits and get started? The e-commerce universe is wide and vast, and there is much to learn before diving in.  In fact, retailers who do just that, delve in without a careful plan, often make major mistakes.  So how can you guide your clients through the process in a way that avoids …

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