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meta tags Archive

When a user types in a keyword, the search engine be it Yahoo or Google, scans large quantities of data and puts forth numerous results. Every possible keyword and its mutations are made available to the user. So, what sets the top results apart from the other thousands’ of results? To understand how this works, it is important to understand meta tags.  So what are Meta tags? Meta tags, are tags which enable the search engine to identify the content of a web page. Technological advancement makes it easier for web masters to mark HTML tags, and keywords Meta tags to this end.  These cannot be seen by viewers on the website, as they are embedded in the content.  This can be  a blog, an …

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With the advent of the communication age, zillions of small scale and large scale companies are deploying the internet to reach their target audience. Web masters have devised competitive ways to reach the top of search engine results listings. Some have manipulated descriptive Meta tags and some have used keyword Meta tags. This seems odd at the outset, as many search engines do not search them, but for the best results, you still have to optimize Meta tags. Google, and the other major search engines, such as Yahoo do not give any preference to Meta tags, but smaller search engines do, and these search engines are used by many people.  Subsequently, by ignoring these search engines, you are loosing traffic, and that cannot be good.  …

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Search engine marketing is an important aspect for all those who seek to create a brand image and promote a company’s product. As the aim of most organisations established for a specific purpose is profit, it is necessary to understand before hand, what people need to know about the product or information you wish to share with them. To this end brand promotion is not just the forte of public relations. Relations with the user can be developed through the internet. This is done through the technique of Meta tags, which ensure search engine optimisation. It works by search engines filtering through numerous websites, based on their content and tags. Description Meta tags and Keyword Meta tags. are the more commonly used tags to this …

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