Shopping carts form a line of modern inventions used to facilitate the performance of everyday life chores. With web technology, it is important to know the safest ways to fill a shopping cart online avoiding suspicious transactions and enforcing transparency in the process.
1. Full page size and mini carts
Actually, customers need to know that there are two types of shopping carts, which can be displayed on a web page. They are the ‘functional’ taking up its own space on an entire page and the mini cart. It is essential to be acquainted with both.
Mini carts take up just a small portion in a corner of the page and can usually be found on the right hand side. When a purchase is made, immediately the item is shown in the cart. The only difference between a functional and mini cart is the number of features displayed for placing items into them.
2. Checkout-Step by Step
Checking out on most sites has distinct features, which must be followed in a step by step fashion. There are four basic elements to it, which are rather simple to follow. They are signing in, billing and shipping; payment and verify/edit. With a good layout page personal information can also be included.
3. Link from mini Cart to full cart with no icon
In making the site customer friendly it would be a very great devise to link the mini cart with the full one. This facilitates step and efficiency since customers may not be as computer literate to navigate across complicated buttons.
4. Make check out add to cart buttons obvious.
Buttons must always be easily accessible. This could determine the success of the business. Buttons on an e-commerce check out shopping cart are very important to navigating end of sale procedures.
5. Use a readable base table layout
Here is another strategy, which is used to enhance the interface of customer relations on web sites. Borders must be strong enough to display exactly what you want customers to see and click on. Table based structures are very effective and are highly recommended.
Many times customers are misled into selecting an item only to be gravely disappointed when it arrives at their door. Using readable base table layout properly can minimize this discrepancy.
6. Continue shopping link
In creating the ‘continue shopping link’ it is imperative that it returns the customer to the store. It can be very frustrating when links mislead shoppers. They may never visit the site again. So remember to place it under a table where it is discernible with no broken links.
7. Avoid too many fields
This simply means keeping the input fields at it minimum. One of the major reasons for low purchases on any site is complicated fields. It chases customers away.
8. Provide plenty of help elements
It cannot be overemphasized that when customers cannot navigate elements in a shopping cart they simply leave the store and visit somewhere else. Therefore, providing many help sub links is essential to a successful e-commerce shopping cart.
9. Give visual support
Seeing how to make a purchase reinforces what is written and facilitates the process. Supporting icon can be very useful.
10. Always include a verify page
This provides transparency of service. In this way, every customer’s purchase could be validated in case of non delivery difficulty. The option to edit must always be available.
