Mistakes sometimes can be considered inevitable. Regardless of anyone’s orientation they occur anywhere and are detected even in Web designing. Page titles are very unique to any Search Engine Optimization proficiency. They can either be an efficient resource or detrimental to the process.
Often Web designers overlook this vital element in the process without realizing that it ought to be the most important factor to be addressed. Actually, it offers appropriate features and translates to visitors how links are to be accessed. The purpose of this information is to provide viewers with knowledge in avoiding such common mistakes.
What are webpage titles?
From the web designers’ perception, it is a value the technician assigns to a tag and can be identified at the top of an HTML/XHTML document. It is easy for users to detect on a web page being displayed at the top of the browser window or within the tab itself. Once this is understood an explanation as to how mistakes are made can now be addressed more professionally.
1. Not having a title
This is one of the most disastrous mistakes in the construction of webpage titles. Could you image clicking on a link which shows no title? There is immediately an apprehension to the website. So be very careful when creating a web page title. Do not forget this aspect of the design.
Technically, it prevents search engines from accurately optimizing the search. Imagine a link which should open up a page on ‘sweets’ but there is no title or one, which reads ‘mints.’ Even though mints may be considered a type of sweet it is inadequate to describe the title sweets. Definitely, the content supporting it may be inappropriate as well.
2. Too long or too short page titles
This is yet another common mistake many designers make. Really, it creates frustration to web visitors since expectations are not met upon arriving at the required destination. Precisely, short page titles limit the page ranking while long ones could be misleading and extend the ranking to what is called keyword cannibalization in SEO language. Always, keep in mind that the terms which appear in the title are the ones of maximum importance, and those will take precedence above others.
3. Keyword Cannibalization
To specify on the features of keyword cannibalization is to clarify it as being crammed too many keyword elements into one title. For example, if a user is searching for Del computers factories, a common error might be to use the keywords ‘international Dell computer factories and parts’. The ‘parts’ section is both unnecessary and elaborate for any SEO to accurately code this information on Google, Yahoo or others.
4. Using the Company’s site name on all pages
This is a wasteful and unnecessary practice in webpage title designing. Remember, Google has the capacity to display 70 characters on any given page in their title. Therefore, discreet selection of content, number of words attached to keywords is the hallmark of a successful page title for SEO purposes.
5. Duplicate web page titles
Common sense must prevail when considering this feature. It may not be deliberate. However, it occurs by mistake. Be sure to eliminate extra pages because it can confuse visitors in determining which the correct page is.