Most designers have complained that what goes live is very different from what they hand over to the coding team. Majority of them are not aware of where the misinterpretation exists. The change takes place in the period where the codes are handed over until the user go through the page.
The easiest solution to this problem is to let the coding team to discuss the changes with the web designers get a positive result. After this experience, the designers team will be able to know about codes and to ensure a smooth transition.
It is important to build a common understanding between your team members in order to bridge the gap in terms of thinking and the tasks they perform. Developers and web designers deal in separate entities but they should work together towards the goals and objectives of the organization. The common barrier in realizing this is when there is a breakdown in communication.
When designing, you need to get out of the comfort zones of functional and aesthetic challenges and focus on designs that are people oriented and inspired. In order to do this, you will have to;
1. Communicate with systems
In order to completely understand how the system works, you will need to study the interaction between people and objects. People infer to interfaces not in the way web designers and engineers do. A system should be designed in such a way that is able to provide feedback.
You should maintain imaginary conversations with your targeted audience as interaction is in itself communication. There is a natural connection in the way people interact with objects. If you are keen then you are likely to notice people usually express themselves in the process of interaction.
Systems should encourage dialogue, hence creating communication opportunities. More the opportunities, higher the chances of your product leaving a memorable experience.
2. Cognitive laws
There are always principles and laws behind every design choice, which should not be the case. This is done in the hope that a previous hypothesis will bring the desired success. It is a reasonable school of thought but what matters most is the practicality of such an approach. Does it reflect the day-to-day experiences and activities of the users? To demonstrate this, we could use Hick’s Law on choice paralysis.
If a user has too many options before him or her, decision making tends to be easier because of the availability of choices. It is easier to make a choice from list of 20 items as opposed to ten. The restriction on Miller’s observation that one’s short term memory is inadequate in handling more than seven items at a go. The question that designers should ask themselves is on how this contradiction could be solved, keeping the people in mind.
CSS tricks have done an excellent job in regards to this specific challenge. Majority of websites are designed in such a way that they use list attributes, logic, cold and ordered approach in the presentation of variety. Many websites have a row of tabs and the operating system enables the browsing of menus and sub-menus. Designers have recently tried to come up with reflections of everyday human being perception.
2. People awareness
Interaction design is not to be left on its own practice and means. This is experienced in old browsers which inflict pain to the users’ pattern of interaction. Credit should be given to new interfaces and the emergence of sophisticated markup languages and web design tools which have reconstructed the web in order to respond better to human choices and preferences. Designers now focus on to developing systems that augur with peoples personalities, moods, ideas, emotions and vision.
The awareness divides across multiple levels and also in the event of creation, build up, optimization and conversion to a website. A website is made to targeted market. The process from planning to build up should be user-oriented. The profile should focus on giving life to people’s reflection and expectation.
The business owner may not hold the same sentiments but it is your responsibility as a web designer to explain to him/her why you have chosen that particular line of action.
If the market is deep, then it will support your actions based on the strategies you implement. If the product is good, then it will leave a long lasting impression on the users hence more customers. The web product will always make people come back to your website. When it comes to the analytics, you will need to be people-aware.
Avoid the comfort zone. People might be coming to your website, but you will need to ensure that the traffic is constant. This can be done by displaying accurate and relevant information.