It does not matter what your website is about, if you do not have good content, you are unlikely to be successful. Many designers are aware of this and give it a great deal of consideration while creating a website.
Some clients will write their own copy for a website, while others choose to let the designer source the content. Many designers choose to work with businesses or freelancers to allow them to create the content. However you get your content, it needs to follow some simple rules.
It needs to help attract visitors by being engaging, and enticing them to take the desired action that the client wants. Whether this is buying a product, a service or simply downloading something, there needs to be some sort of conversion rate achieved. Here are some sites with examples of great web content, with explanations of what makes them work.
Mailchimp
The people who work on Mailchimp do not mess around when it comes to content. They offer a simply explanation for what they offer with their service. They get right to the point and tell more, with less words. Their homepage simply has the headline, an introduction description, and a button to “sign up free.” Mailchimp saves the extensive text for the inner pages of their site. The crew at Mailchimp has gone a long way to organize their information in an easy to find way. This helps visitors to find whatever they needs quickly, without becoming frustrated.
37 Signals
This site offers easy collaboration between people in different areas, and productivity tools, for small businesses and freelancers. Their site also has straightforward web content, so that visitors do not have to waste their time finding information.
When someone goes to a website, they want to know if they are in the right place as soon as possible. It is important to find out if the site offers services that you need, before you spend too much time there. Every tool on the site has descriptive information which relates to it, as well as what someone can expect when using it.
37 Signals gives you useful screen shots so you can check out the tools, as well as endorsements from third parties. Providing this sort of evidence is a great way to gain trust with users. If something has worked well for a lot of other people, the user will be more likely to try it. The way you use words helps to brand your business. You should take a leaf from 37 Signal’s book and keep your content practical, simply, friendly and highly related to you product.
Groupon
This company uses humor and character so that it can stand out from the crowd. Their ads use color and a sense of fun to try and lure people in, and in turn get a good conversion rate. If content writers remember that they are creating for the audience, and not to boost their own egos, they can use entertaining work to make websites more fun for users.
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