Let’s face it if you really want to be a good web designer, not only do you have to keep up with the fast-evolving web technology, you also have to keep ahead of the others. One area you can concentrate on nowadays, as it is taking on an important role in the web designing industry is the influence print is having over web pages and design.
You can use print in material such as newspapers and magazines to get inspiration for the designing of your web pages, and this could possibly give your web designing professionalism a boost over others in the web designing industry.
Why? Simply because printed material has years of advantage over the web, and has gone through extensive studies and development to gain its current standing. Not only does print have the advantage of experience, it also keeps up with the trends and includes important psychological tweaks that can influence the readers.
You will find that the most powerful design types are often the simplest. Clear and simple designs and texts which are straightforward and easy to assimilate are those that will have a greater impact on readers. Print supports use white space as an advantage to the set up of their pages, especially when newspaper ads or magazine layouts are concerned. All forms of visual marketing use negative space to their advantage enhancing the areas they wish to bring out.
Web site designing does not use this form of layout, as they are not restricted to the number of words they can use and there is an added flexibility with what web pages can do with graphics. You cannot add Flash or videos on print, and it is true that these new tools provide a great advantage when designing web pages.
Although this is true, the excessive use of these tools is saturating the websites, which now appear cluttered with all sorts of flashy effects. Nowadays the market is demanding clearer and simpler design and information, requesting more quality as opposed to quantity. The search engines are demanding enhanced material, and websites that are easier to access and more readable, with less distracting animation and graphics.
Web pages that continually distract the users can become frustrating and cause the opposite effect on readers, who simply cannot grasp the meaning of the website or have to wait ages before the pages load.
This is why printed material can work well to get the inspiration one needs for clearer and well-defined web pages that convey messages in a straightforward and powerful fashion. Having years of experience, magazines and newspapers have, for years mastered the techniques for grabbing their audience’s attention.
When you are creating your web page it is important to choose your fonts carefully. All web designers should be aware of how fonts can influence the web designing process and the effect these will have on readers. Consider font as divided into various languages and each font relates to one particular culture. This is how web designers will communicate with readers, so if the language is not clear the text will not be either. You need to understand what category your readers will fall under and use a font that is readable for them and which will appeal to your readers.
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