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Mastering the Art of Choosing Typefaces and Fonts

Letters, Words and Sentences, all these form the basic core of typecasting. Without them, there is no vocabulary in the real world as well as in the computer world. When you talk about computer world vocabulary, Typefaces and Fonts are the main inclusions that are affected.

Choosing the kind of typefaces you want to include in your website may be a clinch but there are many classifications to help you find the best mode to interact with these assets. Some of the most important things you will know here about how to master the art of choosing the best suitable typefaces and fonts for you.

Typography Classifications of Entities

Classical impact has been provided by the various faces and types of typefaces. There are basically four kinds of classifications in typography world. These are sans serifs, serifs, scripts, and decorative typefaces.

(1) Sans Serifs – The easiest and simplest formation of typography. Sans serifs lack ornamentation and any kind of special effects. It is the basic formation of letters and no other designing pattern is associated with it. Due to its simplicity and wide availability, sans serifs are present in almost every website. Since there is no decorative or ornamental inclusion, there are less chances of flexibility regarding change in typographical style. Unique visual identification is the least in proportion when sans serifs are concerned. Developers and designers include this in their project to standardize their typefaces in the projects. Some of the most common examples of these font types are Arial, Futura, Verdana, Tahoma and many more.

(2) Serifs – As the name drop out from sans serifs, its formations are also connected to it. Serifs are basic sans serifs only but with finishing strokes at the ends. Professional designers love to play with this type and many users prefer to broadly include it in their day to day life procedures like email, typing documents, creating reports, etc. In technical and specifics purposes, serifs are preferred due to the fact that finishing stokes helps letters to get distinguished by human eye easily and hence perceiving quality also increases by default with this. From business point of view, they are the best typeface one can ask for. Having the authentic touch and elegance personified, they are easily available in various sizes and styles. Some of the most common examples of these font types are Times New Roman, Georgia, Bookman, Garamond and many more.

(3) Scripts – Next in this classification comes Scripts and by its name you get a clear distinct vision of this being close to free handwriting. Scripts in real life are big and long hand written documents which is used in dramas, plays, and other art forms. The best part about Scripts typefaces is that it is available in many varieties. Personal designs and modifications are encountered the most in this category of fonts.

As there are no specific rules for these fonts, one can easily create their own style and include it in this class. From sophisticated grounds to frolic genres, all parts and emotions can be shown by this kind of font style. Corporate world sees the minimal inclusion of Scripts as they need to be authenticated with a formal background which lacks in Scripts.

Handwritten fonts are famous all around the world in typography. Authorized publications and various websites prefer their own unique style of font which sets a new example in front of the whole world. You have a high percentage of getting your font universally famous and acceptable as a typeface in the font’s history. This is not lesser than an achievement. Some of the most common examples of these font types are Comic Sans, Lucida Handwriting, Brush Script, Monotype Corsiva, and many more.

(4) Decorative – The final classification of font typography, Decorative fonts are those which have added strokes and external decorative material attached to it. They are highly used in the designing world and are represented as a theme decider. Attention grabbing and specific genre frame display are some of the calibrated objectives and goals of these font types. News reports and business deals are not for this and will have an intuitive effect over the person. Although no hard and fast rule is applicable in typography world, it is considered to be a general choice. Some of the examples include Bauhaus 93, Basketcase Roman, and many more.

Conventions of Typefaces and Fonts

As said before that typography strictly follows no rule and designing is a basic form of that. Still there are conventions of typefaces based on which the classifications were made above. Especially in case of CMS website management services, you require to follow all the rules associated with typefaces. Web standards have also been set by W3C to some extent regarding the rules and conventions of Typefaces.

There are basic rules of designing fonts as well. Print pieces are the most happening thing for designers, as they are free to move their mind and present a new form of font. Serifs rise as the universal choice for most people and with valid reasons.

Customized Styling and Modification

Welcome to the world of designing. This is what is done in typefaces world and hence original formats are associated with modified versions and then originates a new font type. This is not necessary to create a new style always. By changing the stroke style, pattern, condense, width, weight, and other factors you can change the look of the existing font style.

Overdoing is not a good option and is also not advised for people who are designing new pattern of typography or modifying existing ones. Many times people confuse in using the appropriate font type on their website. Try to avoid some font in general like Comic Sans, Times New Roman, Curlz, and Papyrus. These are not suitable from editorial point of view and designers are aware of these typography facts in hand. Mastering the art of choosing typefaces and fonts is definitely not a piece of cake but also not a hard act when it comes to designing and creativity. Have a good start!


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