Some websites, while brilliantly designed, are not very friendly to search engines. While having a great web page is likely to encourage users to visit it, there are other ways to increase traffic. Sure, if your site is weak, with bad content, you are probably not going to get a lot of hits. However, you have to ensure that the pages you design are optimized for search engines. After all, if no one can find your page on a search engine, they are not likely to go to it. Word of mouth and other forms of advertise are a great idea, but one of the best ways to draw traffic is through search engines.
Hiring an SEO expert is a great way to increase how many people can find your website. However, this can be costly, as you will have to pay another being money to work on the site, which you have. You have already paid someone to design your site, and paying another person can sometimes be too expensive for smaller companies. This article is intended as a guide to help you include SEO in your site designs so that, hopefully, your client will not have to pay someone extra money to optimize them. At least that way you will not have to listen to an SEO expert who will bother you to make changes to your design.
URL structure
The best advice when it comes to creating URLs is to make them as short as possible. Try to make them as easy to read and attractive as possible, while including the keyword of the page that they link to. You should not use a platform for web creation if it does not allow URLs to be rewritten. Having a URL that actually tells you what the page is going to contain is the best way to allow link sharing on social networks and forums. People will not have to write down what the URL goes to, because the actual URL will already tell them. Think about how easy it will be to manage your websites if you follow these guide lines.
Accessibility of website structure
You should make sure that your websites can be easily navigated, no matter how the user is accessing them. Things like flash animations are great for creating drop down menus, but will they work on mobile devices? Sometimes using Javascript is not the best idea for navigation, because it is hard for search engine spiders to read them. If you are not careful, your menus will not be indexed by the search engines, and this spells trouble in the world of SEO.
Use of javascript
Despite what Google tells people, there is evidence that shows that search engines cannot properly view javascript. If you have too much code which search engine spiders cannot read, they might simply head to a different site, without properly indexing yours.
XML sitemaps
Using an XML sitemap is a good idea if you want to be SEO friendly. They help to let search engines know what is on your site, and there are more chances that your sites will be indexed more quickly.
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