Launching your website using a coming soon page a few months or weeks in advance might be a great idea especially in some niches. Therefore, you need to know exactly how to use this powerful tool. Most of the times, you will need to advertise your coming soon page properly so you would not want to spend a lot of money on ineffective techniques. There are basically 4 elements that can make a coming soon page great. These elements are: memorability, vitality, desirability and data collection.
Creating anticipation with a teaser is always a great idea. It does not matter what you are selling as long as you create a great teaser and let people know some bits of information about the product or service you will be offering. While it is clear that you need a teaser, you might want to create it properly and offer more and more information once the time till the official launch passes. Offering a greater amount of information is surely a great idea especially if you plan on having a great launch of your website with lots of potential buyers.
It is extremely important not to let yourself carried away and waste time as you need to meet the deadline of your website project. This is true especially if you created a coming soon page or teasers. Moreover, you need to collect data from potential customers so that you have a database that can be monetized later. It is always a great idea to have a database of potential or existent customers. Sometimes you will have to offer something small in return to their emails and personal data. It is worth in the long run to have their email addresses because it is a known fact that email marketing is probably the most effective type of marketing today.
You need to make people come back with your teaser and coming soon page. This might include creating a viral video that many people know even before the official launch of the website. Illustrations or videos might be great for your coming soon page as long as you will choose them carefully. You can get a very high effectiveness of a coming soon page by simply finding the best images to go with your whole project.
In conclusion, the power of a teaser is unlimited. Not only you get to create a database even before you launch your online business, but you can keep your audience hooked up for more and more until you officially launch your website. Also, you will not have to invest a lot of your money for making the concept popular as long as you will use some viral videos and spread them all across the social networks.
The small investment you will need to make for the coming soon page and teaser will surely be repaid by great profits in the first months of the website functioning. An effective coming soon page is the main marketing tool you could use before you launch your online business.