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The virtual world is a testimony to the abundant creativity in web designers of all platforms, which is contrary to the belief that creativity is rare. Public relations are an indispensable part of an organisation. The necessity to create a market for your product through the publicity of the product is as important as the products itself. As creativity and public relations are required for product promotion then the web is arguably the best way to do it.   It is therefore essential that creative techniques of link baiting are used. Web designers use their creativity to put forth a novel website to the viewers. PR is possible on the website not merely by creating attractive advertisements for the potential clients, but also by creating back …

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With so many web pages across the internet, web designers have to use specialised web designing tools to attract readership. In this communication age, the virtual world is an indispensable part of our lives.  Link baiting has gained immense popularity in the web designing world, and it is important that you understand all you need to know about link baiting. With the advent of technological advancement, numerous networking techniques have emerged, one of which is link baiting, and this is a search engine optimisation technique. Any content posted on the website be it a blog, a sales page, an image, or video, is referred to as a link bait. It is a web designing process in which numerous links are gathered from as many sources …

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When a user types in a keyword, the search engine be it Yahoo or Google, scans large quantities of data and puts forth numerous results. Every possible keyword and its mutations are made available to the user. So, what sets the top results apart from the other thousands’ of results? To understand how this works, it is important to understand meta tags.  So what are Meta tags? Meta tags, are tags which enable the search engine to identify the content of a web page. Technological advancement makes it easier for web masters to mark HTML tags, and keywords Meta tags to this end.  These cannot be seen by viewers on the website, as they are embedded in the content.  This can be  a blog, an …

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With the advent of the communication age, zillions of small scale and large scale companies are deploying the internet to reach their target audience. Web masters have devised competitive ways to reach the top of search engine results listings. Some have manipulated descriptive Meta tags and some have used keyword Meta tags. This seems odd at the outset, as many search engines do not search them, but for the best results, you still have to optimize Meta tags. Google, and the other major search engines, such as Yahoo do not give any preference to Meta tags, but smaller search engines do, and these search engines are used by many people.  Subsequently, by ignoring these search engines, you are loosing traffic, and that cannot be good.  …

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Search engine marketing is an important aspect for all those who seek to create a brand image and promote a company’s product. As the aim of most organisations established for a specific purpose is profit, it is necessary to understand before hand, what people need to know about the product or information you wish to share with them. To this end brand promotion is not just the forte of public relations. Relations with the user can be developed through the internet. This is done through the technique of Meta tags, which ensure search engine optimisation. It works by search engines filtering through numerous websites, based on their content and tags. Description Meta tags and Keyword Meta tags. are the more commonly used tags to this …

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Well here we are, the final article in our Silverlight vs Flash range, and at the end of this one, we will give you a small summary, which we hope, will provide a quick reference for which development tool is best. In Silverlight vs Flash.  Part 2.  We compared the two development tools in the following areas.  Socket programming, supported image formats, text and SEO, and accessibility.  It made interesting reading where generally, if Flash was good at something, it was outstanding, where Silverlight, tended to have features that peaked your interest. By the end of this article, you will hopefully know which one is right for your project or web design. Webcam support.  Do both Silverlight and Flash support webcams? Silverlight, sadly, does not …

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In our last article, Silverlight vs Flash. Part 1, we looked at how Silverlight and Flash, compared in the realms of video and audio, sound processing, scripting, file size, and animation. The aim of this article and all the articles on Silverlight vs Flash, is to help you as a developer of RIAs, to make an informed choice on which is the best RIA for a particular project. This article will compare more elements, that RIAs such as Silverlight and Flash, utilise to create their applications. Accessibility.  Always a crucial point, here is how the two development tools compare. Silverlight 3 can provide access to all system colors, which means that the operating system controls can be accessed by partially sighted people to make them …

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Though Flash has the advantage of being more well known, Microsoft Silverlight has got some nifty advantages, that many Flash users have always wanted to see, such as search engine optimisation.  It is features like this that have kept Microsoft Silverlight in the running, and now RIA designers, do have a choice to make when choosing the right RIA for their needs.  Hopefully, this article Silverlight Vs Flash, will help you in making that choice. Animation.  Both Flash and Silverlight are capable of creating quality animation.  The end product is always one of quality.  So which one is better to use? Silverlight uses the WPF animation model.  The beginning and end conditions are specified, and it figures out how to do the rest.  This is different …

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As you are all no doubt aware, we do not normally feature graphics, pictures, and art in our articles, as we do tend to adhere, and talk about how content is king, and how off putting over the top, and unnecessary graphics can be. Here though, we thought we would give you 50 Web 2.0 goodies, to keep the more artistic, creative, and indeed carefree of you, something to look at. The goodies are split into categories: Visual effects, Logos and logotypes, Text Effects, Badges, Buttons, Web 2.0 Layouts, Gradients, Headers, and last but not least Web 2.0 round-up. I know some of you may be thinking that Web 2.0 is a concept that details how the web has developed, and not an application, or tool …

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Any website can be broken down into two elements, the web design, and the web content.  It is essential that for a professional image, that both elements are paid attention to, and that the design should be structured around the content. So if good web design is all about the content, what is the aim of the web design?  The answer to this question is that it enhances the content, and presents the information contained within it, in the most accessible way possible.  In a  nutshell that is it. The content of any site, is what the user reads, and within the content is the information any user wants to find.  Increasingly, the content is used for branding, reinforcing trust, and conveying a message.  Should …

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