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 The concept of conversion rates is simple.  It is the amount of visitors that visit a website and make a sale, compared to the amount of visitors that visit a website and do not purchase anything.  Though there are many factors which apply to higher conversion rates- advertisements, and other marketing techniques being high on the list.  Optimising conversion rates through better web design, also ranks high on the agenda. Most designers focus on the sales funnel when designing sites where the aim is to sell something to the visitor.  In other words they focus on the shopping cart, checkout, and product pages.  There is nothing wrong with this in principle, but the most effective method to optimise conversation rates, is to have advertisements and …

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There are certain fundamental elements every website should have, and one of these is a site map.  They are an invaluable addition to any website, both in terms of audience readership, and in terms of making your website more readable to search engines.  This article will detail why your site needs a site map. It may seem like an odd place to start, but many web designers ask their clients for a site map in the first instance.  This allows them to get a feel for how big the site will be, and subsequently, what kind of layout each page of the site will have.  See out articles on navigation for clarification on this.  If you think of the site map as a blueprint for …

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After reading our previous article, I would not disbelieve you if you told me you are shaking your head in disbelief.  Remember though, a website can be a creative medium in which freedom of expression can show itself, and though many business leaders and control editors, are probably wishing for that bus to come and run me over, there are no hard and fast rules as to where should navigation links appear on a website. The main reason most website adopt either the horizontal, vertical, or a combination of the two, for a layout template, is that it is fairly logical, and fairly easy to understand, and easy on the eye.  Depending on your site though, you could easily tear up the rule book and …

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The word navigation is a Greek work, and basically is used to describe the science, or skill at travelling from one place to another, without getting lost.  This includes air, sea, and outer space travel. In a web design context, the term navigation means moving from one page to another, without getting lost, or more accurately confused.  This is why navigation is an integral and important part of any web design, and one that you should pay attention to.  If the navigation does not cut the mustard, visitors will soon become despondent, and that leads to the path of failure. Website Navigation-the basics of typical layouts. There are in essences three typical layouts for any web design, these are horizontal navigation links, vertical navigation links, …

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Well in this part of the guide, we get the thougthts of experts from the best of the web, that focus on using networking as tactics for successful link baiting.  Make buddies, network like mad. “Create your own network and work hard to help everyone in your network. When someone links to a post you have written or comments on your blog, they become part of your network. The idea is to take your network with you, to help them help you. There is no reason why everyone can’t be a winner.” Linking Linkbait Networking is like the force in Star Wars. “The most overlooked strategy for gaining traffic. Don’t badger other bloggers for links, because it rarely works anymore. Find a way to help them …

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Well as a follow up to our previous article, “Understanding linkbaiting”, here are some thoughts from some experts on the subject.  They should all help you to build tactics for successful linkbaiting. Advertise after you have a reputation. “Whether personal or professional, you wait until your blog has achieved a level of success before you start advertising.” 21 Tactics Reputation. “Linkbait is difficult to launch the first few times if no one on the Web has heard of your brand. Once you’ve spent some time in the blogosphere and social media space, you may find that a lot of your content goes viral without any effort on your part. Thus, creating a reputation is an important part of making linkbait successful.” “A strong profile at the …

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Use the words linkbaiting in any given context, and it is a bit like breaking wind at a formal function.  People tend to stare open mouthed, give you that look of disdain and disapproval, and probably try and take steps to get you to leave, maybe even forcefully eject you.  Though it is clearly not very nice to hear someone let rip while you are standing at the alter, possibly it is a little harsh to apply the same rules to a method of marketing that has come from an organic and essential concept of the web.  It has gained negative connotations on the web due to the way it has been used to force content editors into linking to a website without giving them …

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This blog is a little special, as it deals with the concepts of RIAs’, or Rich Internet Applications.  Not all web designers use them, and it is a little bit of a specialist area, especially as some of the applications such as Flash, are a little controversial due to their scope of use, and their effectiveness when sites are constructed in their entirety using an RIA.  One of the many problems that are faced when using an RIA such as Flash, is how to get search engine spiders to crawl through it, and find content.  But, we are a step closer to this, to make RIA and searching, a reality.  When RIAs’ are developed and used, the normal remit is to ask questions involving budget, …

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SEO, or search engine optimisation, is a huge marketing concept for any website.  If you Google SEO you will find a plethora of articles all telling you why SEO is a necessity for marketing a site, and all of them are true, well, all the ones I’ve read about, but there is another trick you can use to push that site up the rankings, and that is to combine hyperlinks and SEO for better Google results. Combining hyperlinks for SEO will help a site be found by Google, once it starts becoming indexed.  The concepts to think about is not hyperlinking a name of a site, but other words associated with that site.  See below. <a href=”http://mysearchengineoptimisation.com”>my search engine optimisation</a> This is not too bad …

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There are many ways to market a website.  There are landing pages, testimonials, banner advertising, and affiliate marketing programmes, to name but a few.  All these have there place, but possibly the best way to market your website is to use a blog.  This can bring you web design glory.   You may have the dream design in place, and you may have a few hits, and the site is doing ok.  Why not make it that bit better though, with a blog?  You maybe thinking you do not need one, or that the site is fine on its own.  Here are a few points to make you think otherwise.   All large corporations have a blog, even Microsoft.  The reason for this is that …

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