Web Design Tips, Tutorials & More!

SEO Tips Archive

In our last two articles that focused on the dilemmas of freelance web designers, we looked at general tips, http://www.dreamtemplate.com/blog/web-design-tips/tips-for-new-freelance-web-designers/, and tips for effective project planning, http://www.dreamtemplate.com/blog/web-design-tips/freelance-web-design-and-project-planning/. This article looks at why bad planning is so common, or more accurately why underestimating the amount of time a project will take is so common.  Hopefully, once you have read this article, you will have a much clearer and better understanding for your future freelance web designs, and so you will be able to avoid project planning disasters. There are in essence four reasons why projects overrun.  These are: Bespoke features for a specialised industry. Grey areas or unknowns in the design. New, or unfamiliar technologies are required for the design.  Some may never have been used …

Read Post

The virtual world is a testimony to the abundant creativity in web designers of all platforms, which is contrary to the belief that creativity is rare. Public relations are an indispensable part of an organisation. The necessity to create a market for your product through the publicity of the product is as important as the products itself. As creativity and public relations are required for product promotion then the web is arguably the best way to do it.   It is therefore essential that creative techniques of link baiting are used. Web designers use their creativity to put forth a novel website to the viewers. PR is possible on the website not merely by creating attractive advertisements for the potential clients, but also by creating back …

Read Post

With so many web pages across the internet, web designers have to use specialised web designing tools to attract readership. In this communication age, the virtual world is an indispensable part of our lives.  Link baiting has gained immense popularity in the web designing world, and it is important that you understand all you need to know about link baiting. With the advent of technological advancement, numerous networking techniques have emerged, one of which is link baiting, and this is a search engine optimisation technique. Any content posted on the website be it a blog, a sales page, an image, or video, is referred to as a link bait. It is a web designing process in which numerous links are gathered from as many sources …

Read Post

When a user types in a keyword, the search engine be it Yahoo or Google, scans large quantities of data and puts forth numerous results. Every possible keyword and its mutations are made available to the user. So, what sets the top results apart from the other thousands’ of results? To understand how this works, it is important to understand meta tags.  So what are Meta tags? Meta tags, are tags which enable the search engine to identify the content of a web page. Technological advancement makes it easier for web masters to mark HTML tags, and keywords Meta tags to this end.  These cannot be seen by viewers on the website, as they are embedded in the content.  This can be  a blog, an …

Read Post

Search engine optimisation is a topic we have covered a few times over the last few weeks, and have dealt with it from a number of angles.  A newer perspective however, is called for, and this is to use keywords for SEO success. The need for good, well thought out SEO writing is more prevalent then ever before.  Web pages need to be able to pull in the traffic, and to do that, web pages have to have text that pulls the search engine spiders towards it. As we have mentioned before, it is not solely about repeating keywords, but making the article meaningful, and interesting enough to retain the reader.   So just listing keywords will not cut it to bring the traffic your way, …

Read Post

There are certain fundamental elements every website should have, and one of these is a site map.  They are an invaluable addition to any website, both in terms of audience readership, and in terms of making your website more readable to search engines.  This article will detail why your site needs a site map. It may seem like an odd place to start, but many web designers ask their clients for a site map in the first instance.  This allows them to get a feel for how big the site will be, and subsequently, what kind of layout each page of the site will have.  See out articles on navigation for clarification on this.  If you think of the site map as a blueprint for …

Read Post

SEO, or search engine optimisation, is a huge marketing concept for any website.  If you Google SEO you will find a plethora of articles all telling you why SEO is a necessity for marketing a site, and all of them are true, well, all the ones I’ve read about, but there is another trick you can use to push that site up the rankings, and that is to combine hyperlinks and SEO for better Google results. Combining hyperlinks for SEO will help a site be found by Google, once it starts becoming indexed.  The concepts to think about is not hyperlinking a name of a site, but other words associated with that site.  See below. <a href=”http://mysearchengineoptimisation.com”>my search engine optimisation</a> This is not too bad …

Read Post

There are many ways to market a website.  There are landing pages, testimonials, banner advertising, and affiliate marketing programmes, to name but a few.  All these have there place, but possibly the best way to market your website is to use a blog.  This can bring you web design glory.   You may have the dream design in place, and you may have a few hits, and the site is doing ok.  Why not make it that bit better though, with a blog?  You maybe thinking you do not need one, or that the site is fine on its own.  Here are a few points to make you think otherwise.   All large corporations have a blog, even Microsoft.  The reason for this is that …

Read Post

SEO, or search engine optimisation, is an important element in any web design.   The most popular search engines are geared towards searching for text, and though it is said that a picture conveys a thougsand words, a website’s text will hold the audience to a site, accommodate their needs, and if it is the aim, sell them something. The idea behind SEO writing is to include the same phrase, or word, a few times in the text, so that it is hi-lighted on a search engine’s search, and therefore generates traffic for the site.  The searchable phrase or word, is known as the keyword.  The trick for any SEO writer, is to ensure the text retains interest, and relevance, and the balance of the writing, …

Read Post