In part 1 of our guide, “Accessibility in web design: It’s all about how you look at it. Part 1”, we focused on why catering for elderly, and, or, disabled people made good business sense, as well as being about inclusion and fairness. It is on the theme of good business that we now come to look at how accessibility in other areas of web design, can improve traffic, create a better experience for the user, make greater profits, and create better reputations. It is important to remember as both a business person, who utilises a website to sell products and services, and as a designer of a website, that potentially users of your site can view it from all over the world. By improving …
