ecommerce Archive

Despite all the advantages of e-commerce, reduced overhead costs, in particular, there are some major disadvantages, especially when it comes to product detail display.  While e-commerce stores may not be able to create an exact replica of the in-store experience, they can get very close with a bit of wise design on product detail pages. So many product descriptions lack the necessary detail to really sell the product or use complicated technical terminology that leaves readers alienated and confused.  Sometimes the problem lies in the fact that the product image is in poor shape.  Designers may miss opportunities to use attractive, attention getting design efforts to connect with customers and engage them enough to complete a sale. In this post, we’ll take a look at …

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Are you creating e-commerce sites designed and built to sell?  It’s a question worth asking.  Today, more and more businesses are relying on online shoppers and customers to channel profits, depending heavily on the Web’s unique benefits as a marketing tool and selling base.  Thus, the designer can create financially stable sites that will increase business and convert a quick click into a sale. In this post, we’ll take a look at e-commerce design and ask the question, what makes an e-commerce site financially successful?  The goal is to present our readers with solid information on basic conversion techniques that can launch e-commerce design to another level.   Scannable Feature Lists   Giving the customer what he or she wants, has to be at the …

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How can you refine your e-commerce design? The e-commerce universe makes up a large percentage of sites on the web, so it makes sense to develop your style in the area. Fortunately, great e-commerce sites are not hard to find and offer a wealth of inspiration for the fervent seeker. From smart layouts to fully functional shopping baskets, the world of e-commerce is ripe with great ideas for developing your own personal style. Below we’ve selected our top picks. E-Commerce Loveliness CuCuu CuCuu fuses elegance with simplicity. Its effortless design reflects a minimalist concept, a motif that repeats throughout the site. The lavender color is soft and low-key, much the same as the typography which layers larger, all-caps font a-top smaller type for subcategories. The …

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Having difficulties creating an appealing shopping experience on your e-commerce site?  Let’s face it.  Online shopping sites that fail to engage the audience in some meaningful, useful way do not translate into sales very well or generate more business.  One of the best ways to invite shoppers to connect better is through the use of reviews and ratings. In his book “Designing for the Social Web”, Joshua Porter notes that shoppers are on the hunt for reliable, truthful information concerning consumer products, not exaggerated marketing lingo hatched in the minds of sophisticated web copywriters.  Offering creative and stylish ways for shoppers to read and give honest opinions is a great way to attract the type of visitors willing to invest in your business and your …

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Even in web design, communication is critical to success.  No other place is this as true as with e-commerce sites, especially when they include product or service reviews.  Recent observations have shown that the first place that shoppers visit for online shopping of all kinds is Amazon.com, and not necessarily to purchase Amazon products.  They stop there first for the reviews.  Customers want reliable and supportive information they can trust when it comes to making online purchase decisions.  Thus, a presentable review system is an essential ingredient for effective e-commerce design. In this post, we’ll take a look at how to display review systems as well as how to manage customer interaction with reviews from a design standpoint.  Let’s take a look. Presenting a Review …

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There are times when web stores are overloaded with art. For example, flash animations are used, which can slow a certain customer’s browser functionality. Other instances include designers to use color schemes, which are not favourable to shoppers. Usability and reliability are usually overlooked by professional web designers, who are usually more concerned in adding more creative elements to the website. Although, this is an advantage to most web designers, but trust me, it can be quite annoying for the customers, who just want to finish through their on-line shopping process. However, there are some tips and tricks, which can really help in designing web stores. Here are some tips on how you can attract visitors and improve conversation rates through practical and reliable design …

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