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Have you ever wondered why you really want to re-design a website when it is not really necessary to do so, indeed it may be a big mistake. The truth is people browsing the Internet do not come back and visit your website because you have an attractive design, the reason they come back is for the information the website provides and the written content. This may not please web designers, but it is a fact, after all people are looking for useful information and an easy access to website not for attractive images or fantastic creations. The key to a successful website is to provide facts and information in a simple and swift manner. What you should be aiming at when creating a website …

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When you first start on a project, it offers a new and exciting prospective but it also gives most web designers a sense of expectancy as to how they should keep a good balance between the style and aesthetics of a web design as well as the ease of use. Nowadays many websites are actually created by the owners of the company, for two main reasons: one because there are so many ready-made templates, tools and options you can use on CMS sites such as Joomla and WordPress and the second is because it can be very expensive to hire a professional web designer. However, this will render the website unoriginal and certainly not unique. Another problem lies in an equal balance between style and …

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Brands are not necessarily an exclusive mark for companies; they may also represent an individual freelancer. A brand is an important element that marks your professionalism and represents you every time you come into contact with people and potential clients. Each time you provide a service or help someone out with some useful advice you are establishing your professionalism through your brand, and this will allow people to recognize you immediately. All connection and communication you have when you work with a brand, will help you attract new clients and provide you with a solid and powerful means to get yourself known to the public. Branding your profession with the use of social media is one of the most powerful means to get your profession …

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One of the most recurrent issues when in the freelance industry is that of earning enough to live on one indeed of increasing your income in general. The open market comes with problems such as competition and effectiveness in productivity as a professional freelancer. It is essential to keep up with the changing trends, tools and software if you want to keep your professional activity going strong and avoid competition, which in turn means we need more funds to finance these additional supports. Without the help of new tools it is practically impossible to get more work done and it is a common situation with those professionals that can afford the latest software. Time management is also a key element in a freelance profession. It …

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Nowadays, with all the possible devices you can connect to the Internet with, the creation of websites is becoming quite a trying profession. The family desktop computer or laptop are no longer the only devices users can use to access the web, the number of people who rely on iPhones and iPads is growing, and web designers have to adapt to the new trend. Unfortunately, many websites are not equipped for these devices and do not offer the options and tools users need to be able to view the web pages correctly. This may be due to lack of updates or money to invest in for their websites, whichever the case, it is essential to keep up with the trends and work on the redesigning …

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When you are new in the web designing world it can become a real struggle finding tools that will help you do your job well and provide you the assistance you need to make your work easier. Now you have plenty of tutorials that can help you with the various programs or tools, making it easier for web designers to use and implement them straight off. Although it is true that tutorials are a great help, it is still extremely useful to study other people’s work and analyze the way they proceed, and the methods they use for their projects. By analyzing solutions that have been already implemented, you will have a readily actuated plan that has worked already and that can work for you …

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Many of us use Twitter as it is no doubt a great tool to get your business’ marketing going strong. Although Twitter may appear a simple and limited tool, with its 140 characters there is plenty to delve in that will really enhance your business, if you learn how to use it or avoid using certain trends that can only damage you status. There are some applications such as Twitterverse that are being misused and causing a bad trend for the use of Twitter. Twitter should not be a place where people can outrageously criticize or unfollow you for any reason; it should be used with good principals and should be there to enhance your business. Those using and following you on Twitter have the …

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Some web designers think they are doing great design and developing work for a website, when in fact there are making mistakes that will doom the success of a website. So here are some tips to avoid those mistakes that will definitely lead to a steady client loss flow if they are not avoided. The biggest concern with most websites is that they are too worried over page views; this means most times a website will cut an article up into four or five parts because it will not fit onto one page. The way content is delivered on a website is essential as users will soon become frustrated on having to turn over page after page just to read one article. Another important aspect …

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Being good as a web designer and developing new methods and marketing strategies is definitely a big step towards success and once money starts coming in, finally all your efforts are being paid back. Now that you do start receiving payment checks your next essential step is to learn how to manage all the money you are receiving. A correct money management is essential if you want to keep the money you are earning. You could earn a lot of money each month, but if it is not properly managed it still would not be enough to live on. There are a few important issues to keep in mind and aspects to take care of if you want your earnings to work for you, keeping …

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Have you ever heard of A/B split testing and all that it implies? What A/B split testing refers to is the different tests you can carry out for testing the market. Customers are sent similar test samples elements such as brochures, emails or landing pages as well as any other marketing item of your choice. By using this A/B split testing you can contribute to an increase in your conversion rates, have your clients test out new products, get more acquainted with your clients’ behavior and preferences as well as many more beneficial results. Some email services including Mailchimp have started to use A/B split testing and are proposing this option for their platform. Nowadays A/B split testing is becoming all the more popular due …

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