In essence, website feedback is essential to maintenance procedures. However, it can be time consuming and in the end the host may even receive no effective feedback. As web entrepreneurs never is there anytime to waste in this industry, especially if the web site is established for business.
Despite the difficulties incurred in obtaining relevant feedback it must be attempted and not discarded altogether. Since it is so important to website integrity we have complied with some tips which we hope will render some assistance in facilitating the process.
Community Driven Feedback
Community Driven Feed back is really concept feedback. Precisely, it is a graphic web designer web based community aimed at attracting opinions of members within that web circle. Usually it is opened to the public and operated by private web hosting companies. However, it may not be a public domain being privately owned and monitored.
Its main focus is to submit comments and rate accessibility to the site as well as the reliability of service it provides. Rating can be analyzed using the five seconds tests consisting of simple questions soliciting opinions of visitors.
In addition the website can offer opportunities for smaller panels, industries, experts hand-selected by the Concept Feedback staff, to interact within the confines of their businesses. Alternative tools include, Usabilla, Click Tail, Clixpy, Crazy Egg, and Userfly.
In-Person User Testing
This is a very effective method of analyzing Feedback. The audience needs to be diverse for analysis to be valid. It is a very simple procedure to apply. However, be careful to select a sample of respondents whose opines can be assessed in the final analysis.
A straight forward survey design is adopted whereby the respondent is seated before a computer displaying the desired web site for evaluation along with the host. Questions pertaining to the particular web site’s issues to be reached are asked. These questions should have been previously tested and measured to illuminate biases. The results are evaluated.
Screen recoding software can be very useful in this procedure. Alternative tools include Camtasia Studio, ScreenFlow, Jing and Silverback.
Remote User Testing
Remote testing is a device derived from UserTesting.com. It supplies visitors with screen and audio recordings of their testers as they interact with the website. Results are displayed in about an hour. Users can be required to meet the target demographics. A cost is applied to access this service. It is advisable to also incorporate tracking features such as GazeHawk, which gives a heatmap and stimulates predator jealousy. Additional tools include Feedback Army, Ethnio, Open Hallway and Loop11.
Polls and Surveys
While user testing can be very useful they cannot be replaced by pools and survey, which evidently can be more accurate in terms of assessing the user’s impression in more than one way. Often people are not prone to consider internet polls due to the suspicion of the internet scamming, especially, when they appear as disgusting popup. HISSinsights, Kampyle and PollDaddy are some examples, which can be adopted as internet polls and surveys for any website. Alternative tools include SurveyMoney, 4Q from iPerceptions and ForeSee.
Now that you have been exposed to some basic tools along with the skill in applying them allow daily website feedback to shape your business strategies and realize more success.