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Crucial E Commerce Site Features

When you are creating an electronic store, there are many different paths that you can take. However, if you look carefully at the successful e stores around, you will notice that they share some things in common. There are certain features which are crucial to include in any successful e commerce website. This article will discuss these features and how you can implement them.

Navigation of products

Like any website, an e commerce site relies heavily on good navigation to make it successful. You have to make it easy for people to browse through different categories of products, and find exactly what they are looking for quickly. If someone cannot locate an item that they want to buy, they might go to a competing site. You should spend a great deal of time working out the architecture of your e store if you want to to be a success.


This is one of the most successful e commerce sites around. Their design and navigation system is one of the best that you can find. Many different sites have tried to copy Amazon’s design in order to make their own sites successful. The use of a navigation menu on the left, displayed vertically, is a great aspect of this website.


This site also uses a vertical navigation bar to display their menu items. There is also a great menu in the footer, which helps users to find their way around the site.

The search box

You should make sure that you have a search box located in an easy to find place. People should be able to quickly and easily perform a search for any item that they are looking for. The best place to put a search box is towards the top of the page, so that people can see it as soon as they load the page. You should try to entice people to perform a search, so that they can find what they want quickly, and then buy it from you.


The search box on this site is located at the top of the page, making it easy for people to find.


As with the above mentioned site, TasteBook has their search box at the top of the page. They use bright colours so that it is easy to see. There is even place holder text which gives people an idea of what they could search for, if they are stuck for ideas.


This site has a search box on the right side of the screen. The box has an asymmetrical shape, which makes it stand out and draw people’s attention.

The shopping cart

This is a very important feature of any e store. It will display the things which a person has selected to be purchased. If you do not display this item in an easy to see place, people might become confused and forget that they have items to be purchased. If you want people to buy from you, you cannot let them forget to complete their purchases.


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