Despite all the advantages of e-commerce, reduced overhead costs, in particular, there are some major disadvantages, especially when it comes to product detail display. While e-commerce stores may not be able to create an exact replica of the in-store experience, they can get very close with a bit of wise design on product detail pages.
So many product descriptions lack the necessary detail to really sell the product or use complicated technical terminology that leaves readers alienated and confused. Sometimes the problem lies in the fact that the product image is in poor shape. Designers may miss opportunities to use attractive, attention getting design efforts to connect with customers and engage them enough to complete a sale.
In this post, we’ll take a look at two mistakes in product detail page design. The goal is to equip our readers with the relevant information needed to avoid these mistakes in the future, so we’ll also include beneficial tips and hints on how to handle each mistake.
A lack of detailed product information
With the wise use of detailed product information, customers know more about the purchase they’re considering. Clearly, this has a much higher conversion rate than situations where descriptions are vague and scanty. It’s important to take advantage of every opportunity to give the customers as much information as possible about what’s being sold. For example, with an online clothing store, information on the style, cut, fit and accessories that complement an item is relevant and should be presented in a creative, attention-getting way, for each product.
How to Handle It
Do away with static descriptions that only reveal the basics. Instead, go into details. What can you say about the size, weight, dimensions and material type of each product? Employ the use of charts to display detailed information in one prominent place on each product page. This can save design time without sacrificing the detail in each description.
Another perpetual mistake when it comes to e-commerce product page design is including just one product image or going with images that are too small. Some images are delivered digitally, and that’s fine, but if not, including more than one image can give the customers a chance to see the product from all angles, just like he would with an in-store experience. Again, steer your design using the in-store experience as a guide.
That said; think carefully about the size of your images. Tiny images have less of a chance of connecting with a shopper and will not do the product justice. Also, have you included related products? In a storefront, you’ll find related products right next to each other. In fact, product placement is a major marketing concept. It’s no different in e-commerce, so make sure you take care to be aware.
What to Do About It
There are two ways to handle the size issue: make the image a clickable feature so that customers view an enlarged version or simply provide larger product images to begin with. At least 1024X768 pixels, both for enlargements and images provided on the page, are the best dimensions for the best visibility. Furthermore, include multiple pages of images so that consumers have the chance to view each product from all angles and feel sure about the merchandise they’re getting. Lastly, use e-commerce platforms that allow related products. It’s an essential aspect of sale conversion and just may increase your profits.
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