If you are planning to create an e-commerce website, there are quite a few points you need to consider, as well as the way your potential clients will be able to interact with the various options you propose.
Unfortunately, many websites simply ignore the user-interaction element, when this is probably the most important factor in e-commerce websites. By creating an attractive design that is both user-friendly and straightforward, you will be rendering service to your clients and yourself.
Web design is not the only element that will have an impact on users, however, it does help users to feel comfortable and at ease when browsing through a website. There are specific steps you should consider when creating an e-commerce website, as these will help your credibility and the user-experience, thus increasing sales.
If you do not include all the fundamental elements of design, an e-commerce website will have a hard time attracting more customers and may even lose the existing ones.
The first point you should consider is that users are easily distracted. So, make sure you avoid any elements that will distract the customers from the main purpose, which is that of purchasing your products. If your layout is too cluttered, the visitors on your website will be confused, frustrated and driven away from your offers.
You should clearly define all the sections on your website, as well as the navigation menu, in order to facilitate the navigation. Customers should be able to get where they want to with ease and less time-wasting as possible. Make sure you create a shopping cart that is easy to use, and keep a good balance between the elements, which may be removing an item, continue shopping and any information about the product.
Keep in mind that it is the format you choose when displaying a product that will induce a customer to purchase this same product. It is important that those visiting your website have a clear idea of what kind of products you are selling. If people cannot see your products immediately they will not be tempted to stay.
Pay extra attention on how you place the products on sale, and align them properly, keeping them well-organized. Provide enough white space, so that visitors can clearly view the products and focus on only one product at a time. It is not a good idea to overwhelm your potential customers with a myriad of products crowded on one page. Make sure you display the prices clearly and correctly, with short and relevant descriptions.
Visitor should not have to wait too long for a website to load, for Internet users easily lose patience and will simply move on to another website. If your customers do not find what they were looking for immediately they will go searching elsewhere.
Focus on your search function and make it easy to reach, allowing for a quick and straightforward search of product you sell. You should provide options to help users refine their search. This may include sizes, colors, models, prices and other categories. Potential customers should be able to search and find the products easily and not go on a hunt for items.