Social networks are a great way to increase your presence online and network with peers and employers. If you already have a Twitter account and are familiar with the basics, your goal should be to increase the amount of followers whom you have. You want these people to read your tweets and hopefully share them with their own followers. This can cause a snow ball effect which can really spread your content around the net faster than many other methods of advertisement.
Personal or business name?
When you are creating your Twitter account for a business you need to decide whether to use your own name or your company’s name. Each of the options has its own pros and cons. However, if you are looking to grow your brand name it might be best to use your company or brand name. This benefits larger businesses the most, because people are probably already familiar with the particular brand, so they will know to follow it.
Who to follow
Once you have created your Twitter account and finished making your profile, you have to find some people to follow. If you choose the right people you can stay up to date with news that relates to your niche and network with them. Being a follower also allows Twitter to use its recommendation engine to gain you followers. Being associated with the right people is a great idea if you are trying to network. When you read blogs or website content, there are often Twitter profiles mentioned at the end of the text. If you find someone that you believe is an expert in their field you should become a follower.
If you are having trouble finding the right people to follow on Twitter, try using a Twitter directory such as WeFollow, Listorious, JustTweetIt or TweetFind. Browsing through the lists of people will help you to find the right types to associate yourself with.
Twitter has a very good recommendation engine, so do as much as you can with Twitter, and you will probably get loads of recommendations. Just play around with the application. It will help you to familiarize yourself with it, and will probably get you more followers.
There are a lot of online tools that you can use on Twitter. Check them out to see which ones seem right for you. There is nothing to lose in experimenting here.
Promoting your Twitter account
If you want to get more followers you have to promote yourself. There are many ways that you can do this. When you leave a post on a forum, be sure that your signature includes your Twitter profile. Article marketing is another great way to promote yourself. Simply write original articles, they do not have to be very long, and leave your Twitter profile at the end of the content. Submit your articles to popular article submission directories and you will soon have a nice collection of links out there for yourself.