If you are a freelance web designer and would like to give a boost to your professional credibility and add more clients to your existing portfolio, then there is one good solution that will help you find more projects to work on.
If you do a bit of research in your field, you will find that most of the successful and busiest web designers all have a blog that is related to their professional website or portfolio presentation. A blog draws the attention of potential clients and helps provide useful, up-to-date information that is really informative.
It also helps you keep in touch with people in the same industry and can provide you with useful tips, as well as helping other people. A blog provides you with a professional status and increases your credibility as a web designer.
A blog is one of the easiest and cheapest ways to attract new projects and you do not need to spend endless hours on your blog, you simply need to create a few good posts per week with links to your website and portfolio in order to get your work going.
There are several reasons you should consider creating a blog if you want to succeed as a freelance web designer, and here are a few of the most important ones.
A blog is an essential tool for marketing your services and will help you share some of your best work with the public. It does not take long for you to post a screenshot of one of your latest projects, describing the essential elements you used and giving helpful information on why you used these elements or the current trends on simplistic design.
A good blog will help you promote your work and your professionalism and allow you to use the social networks for further promotional strategy, such as Facebook, Twitter or LinkedIn. Portfolios and websites simply present your work they do not render it energetic or passionate, and this is what you need if you want to stand out from the crowds.
You can also install a plug-in that will allow you to share your articles and blog content, as those you can find on WordPress, as this has a sidebar for sharing your posts on social networks.
There are a few basic steps you need to take when you create your blog and here are some suggestions that may help you do so rapidly and effectively.
Set yourself an objective and make sure you upload posts at least twice a week, although daily posts will really boost your credibility.
Start by creating simple and generic categories and then start with a few basic articles that all relate to your niche, which in your case may be “web design”, “Typography” etc. Make sure you always include images of your work as this will help people visualize your content and posts.
By the end of the day or week you can check your posts and update them if necessary and then finally publish them when you are sure everything is well written and paged, this will start generating public exposure and possible projects.