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Meta tags: You’ve got to optimize them.

With the advent of the communication age, zillions of small scale and large scale companies are deploying the internet to reach their target audience. Web masters have devised competitive ways to reach the top of search engine results listings. Some have manipulated descriptive Meta tags and some have used keyword Meta tags. This seems odd at the outset, as many search engines do not search them, but for the best results, you still have to optimize Meta tags.

Google, and the other major search engines, such as Yahoo do not give any preference to Meta tags, but smaller search engines do, and these search engines are used by many people.  Subsequently, by ignoring these search engines, you are loosing traffic, and that cannot be good.  Since, the aim of every web page is to make sure that users click on your web page. Meta tags are not redundant, especially if they are optimized.

Meta description tags summarize your web page content. It is a short 170 word content displayed for the viewer. Meta keyword tags have been exploited by web masters as they are necessary to attract traffic form other search engines.

These Meta tags should be optimized to get their full potential, even though they are ignored by Google, and the other major search engines.  Also, though Meta tags will not change the ranking of your web page, search engines like Inktomi will still consider the conventional spider way of displaying results. Numerous other search engines rely on Inktomi results, and thus, search engines like MSN, will list Meta tag related content, providing you use Meta tags well.

MSN is also a big player in the virtual world and attracts many users. The advantage is that users of MSN have reportedly considered web pages which efficiently deploy Meta tags. The users can’t see it, but the search engine makes sure your article or product, is on display. When coupled with good content your web site can earn you a lot of profit and credible brand image.   More efficient the Keyword Meta tag, the more likely it is that search engines will consider your content while displaying results.

An example of your keyword tag will look something like this:

<meta name=”keywords” content=”keyword 1, keyword 2, keyword 3″>.

Detailing is a good technique. If you are exposing a product include the manufacturing date, the manufacturers, and other related details, will aid in search engine optimization. The keyword Meta tags must include words or phrases which are in your web page, that are likely to be used for searching by the user. Don’t forget to target obscure bits of information and regions that are likely to be searched for, as users will not spend ages reading your content to decipher if it is of use or not.

Thus, a simple, coherent, relevant and direct strategy, will ensure that search results through the spider pathway, will display your content for the viewers.

The trick with all of this is that for Meta tags.  You’ve got to optimize them.

In this competitive world you can not afford to be generalized. You may not have a specific target audience, but you need to have a specific keyword Meta tag.

Search engines also extract combinations of keywords and descriptive Meta tags to display their results. If your content is relevant you are bound to top the charts. There should be a minimum of 5 and a maximum of 10 phrases in each description, to ensure search engine optimization. Create important phrases at the outset of the description as relevant content will attract the user. You can also change Meta tags to create a web format that invites maximum traffic, and does justice to your web page.

One Response to “Meta tags: You’ve got to optimize them.”
  1. crazytrain

    I really enjoyed this article. It reinforces my knowledge about meta tags. Further, I learned a lot about optimizing met tags in order to achieve desired results for the web page to appear in search results.

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