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Methods of Printing Business cards

There are a number of different ways in setting about getting your business cards organized. I am presuming you have already decided on the design and logo which will probably run on the same lines as the theme of your business logo and website.

When it comes to printing, the method will depend on the quantity you are ordering. Digital printing is the most common for short runs while offset printing will cost a lot more because of the cost of your setup fees. Another thing one needs to think of is the changes that might happen. Should your phone number change, for instance, you will need new cards so, unless you don’t every intend to move or change your email address it is probably better to go for short runs and be more frequent about it.

If you want the embossed look you would go for something like letterpress, which is done with metal plates. The letters are thus pressed into the card.  When printing cards this way it is better to limit the number of colors you are using as each color has to be done on separately. Although this is a rather old fashioned method it still works extremely well even with modern designs.

Special business cards can also be engraved if you want to be really fancy. This requires the use of metal printing plates. These printing plates work with the reverse pattern. The paper is slightly damp, and then it gets printed on with great pressure. This means you can deep impressions on the card, and it tends to look very classy.  Another means of printing, which will look similar but costs less is Thermography.

If you really wish to do it on the cheap you can print your own with an inkjet and then spray them to seal them. You do need to wait for the ink to be 100% dry, or it will smudge. If you use a normal A4 size card and a guillotine to cut them, you will have a good card at the fraction of the price.

When organizing your business card you really need to decide on the purpose.  It is a basic means of conveying your business information to potential clients. For this you need to give the name of your company, your name and your contact details. And convey what your company can do for them. It is better to be sparse on info but convey the basics. If you can have your logo as your background it’s a good way to make it branded. Your digital image must be of high resolution for printing or the ink will be smudged in appearance. Personally, I go for 500 or 600 dpi, but it’s up to you. Do not go below 300dpi.

It is best to find out what format the printer wants your artwork in before you finalize it.  Some might even require the photo and the type to be separate as they will be using slugs or a metal plate. It’s a good idea to chat to the printer even prior to starting your design so you know what format to save each item in before you start.

6 Responses to “Methods of Printing Business cards”
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    It’s really a nice and helpful piece of information. I’m glad that you shared this helpful info with us. Please keep us informed like this. Thanks for sharing.

  2. Tele-Pak Inc.

    This is impressive…very crafty and unique. You have explained the process very well which is understandable to every one who wants to learn about printing business cards.

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    One of the most useful websites I have come across for knowledge within this particular niche market. I’ll be coming back constantly for new posts.

  4. Chloe

    There are some good examples here – I especially like the Murillo Design one. I can imagine lots of these would be a challenge for any business card printing service.

  5. printvillage

    This is impressive
    Special business cards can also be engraved if you want to be really fancy.

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