As we saw in our previous article, the logo is the representation of a company or organisation summed up in one design. The two are going to be synonymous with one another, so it is vitally important that the logo is nothing short of perfect.
Sounds like a really tough task to get right? It is, but not an impossible one, these tips along with our other tips for website logo design, should set you on the right path.
The goal of any logo is brand recognition. Companies such as Nike, Coca-Cola, Pepsi, and McDonalds all have instantly recognisable logos that are world famous. There logo only has to be seen and the brand they are synonymous with springs into your head. Your logo should bring about the same effect.
Also, the logo has to perform if only partially seen, so try mirroring it, inverting it, and try and see if you can still recognise it. When you design your logo, remember that it will not always be seen head on, but from all different angles.
It is important for quality logo design and yourself as a designer, that you bring an element of your own style into every design you make. Break the rules, and see what happens.
Though there are rules in logo design, they are there to be broken, so don’t be afraid to play around with a design until you think it is perfect.
In the world of logos, simpler designs are more recognisable, take the Nike swoosh for example. When you are working out your designs, break them down into simple elements that work. Leave out the garnish on your designs, as this is just clutter that stops brand recognition happening.
The same can be said about effects. Normally logo design does not need to have a vast multitude of filters and other effects piled onto it, as simplicity is key in this domain.
For any design process to work, a sequence has to be developed to work to.
This is one that has been proven to work, for you though the order may change.
Develop vector designs
Send to client
Add or remove anything the client wants
Finalize the design and resubmit to client
Depending on the client, your logo design may spring between two of these sequences for a while until it is finally finalized.
The best designs are original, so though it is fine to use them for inspiration, ultimately, the design has to be your own. It is not a good idea to take an established one and tweak it, and it is not a good idea to take a vector art image from a gallery website and use that, or a variant of it for a logo. Remember the logo has to be synonymous with the company and organization it represents, and it has to convey what that company or organization is about. It should also carry your stamp of inspirational style as a designer, and this simply cannot be done if you are copying other images.
A famous author once said he is only as good as his writing competitors, and in a way this translates to logo design too, so if you want to make a good logo, use other designs for inspiration and not as a template for your design. It will also make the finished product more rewarding
These tips for website logo design, should help you considerably in getting the logo design right. I think the golden rule is that you should look on these tips as a very loose framework for your design, and the rest should come from your own soul.