There are so manage challenges that a designer has to face up to what with the fierce competition and different tools available, as well as styles and tricks that being a designer whether for the Internet of magazines can be a real task.
Designing for magazines has a completely different set of guidelines and rules as well as different considerations to deal with that do not relate to web designing in any way. If you are planning to go into the world of magazine creation, take some time to consider a few essential issues that are strictly related to the world of magazine and print.
For a magazine to be successful the consistency and the design are fundamental factors, as they provide a certain intimacy between the magazine and its readers, as well as providing it with a brand and identity.
This identity and familiar name will help build up the trust of its readers, who will be coming back to the magazine and relate to its familiar pages. However, this does not mean that the templates and designs need to be restricted to a few. With magazines you have the possibility to choose many creative solutions.
As far as style sheets, templates and style guides go, these are similar to web designs, as the right choice will allow you to make general changes and develop consistent pages without having to waste too much time. Avoid classifying templates and style guides as rules, but consider them as framework aids that hold up your design for each individual page.
Your audience and readers are your priority of course, as you will need to build up a reader profile that will provide you with the necessary information as far as the choice of material goes. It is great to design something that your really enjoy, however, you should also consider whether your audience will like it too.
Create content and design that will motivate and inspire your readers to turn over the pages. In order to achieve these types of pages you will need to feel inspired, which sometimes may not be the case. If you lack inspiration, take a trip to the newsstand and browse through the material, this should provide you with some new ideas. You can also go for a stroll in a shopping district or an art gallery or ever browse through books in the library, anything that may stir your imagination.
The cover of a magazine is probably the most important issue in the development of the magazine itself. A cover should focus on achieving specific goals. It should have an impact of people and attract attention, follow a postal and print regulation and intrigue people without stepping out of the brand’s alignment standards.
With magazines you will be dealing with a lot of content, this is why special attention must be given to the way the articles are presented and formatted. You do not necessarily need images to make an article attractive. You can work with headlines, subheads, drop caps and pull quotes and other design techniques as far as typography is concerned, to make the pages attractive.