When visitors browse your website, they must be enticed. This does not happen by chance, but web designers have to purposefully integrate this feature into the design. Therefore, the following pages of this article offer some simpler strategies, which can be utilized in realizing this goal.
Engaging visitors with appropriate content
According to research, it has been discovered that visitors can be engaged by content, but not any content. Some content could bore the users and deter them from returning to the site. As such, content should be fresh, focused, valuable and concise.
No one wants to visit a web site and see the same content years on end. Definitely, visitors cannot be engaged in this manner. There must always be a focus for the content since the designer should essentially have a target audience to which the information is directed.
Then, the content must have value in terms of consistency and relevance to what is actually happening in society. Definitely, it must be free of verbosity, unacceptable language and sophisticated jargon, which only professionals can interpret or understand.
Engage visitors by giving them status
This is a cute way of establishing a belonging relationship with visitors. These include online games and integrating a virtual community atmosphere where visitors feel that they are part of a distinguished website culture. Virtual status and community competition are essential tools of engaging visitors and hold her commitment to the site.
Some games which can be very useful are FourSquare; StackOverflow and Yelp. Once users are engaged the next step is to create awards. These could take the form of badges or redeemable points. Feedback is also a vital step into grabbing visitors’ participation. It is important to acknowledge visitors’ feedback even when you are unable to implement changes at the time.
Offering exclusives is another way of building the user’s status. Exclusive right is such an honor that would keep them coming back. Some Web Hosts give opportunities for members to invite others, and they are offered incentives. Dribble and Forrst are examples of exclusive websites, which are not public roaming venues.
Engage Visitors’ with your personality
Web designing experts have investigated web relationships to the extent of suggesting that as a host you ought to project your personality to your fans or visitors. It is just not becoming too fraternizing, but rather attaching a face or person to the content being read or appreciated. It brings more identification within the relationship. Definitely, it rids visitors of the guessing aspect of the interaction.
Once a face can be placed towards any graphical illustration or powerful content visitors will form an attachment and subsequently revisit the site if not for the content, but maybe to view the photograph. In this sense, everyone is given the opportunity of being authentic. Remember communicating with visitors regularly is vital to the sustenance of a relationship. Always add a bit of humor to it. Companies like MailChimp and Moosejaw did a fantastic job by making content informational as well as fascinating to read.
Engage visitors with a usable website
A user-friendly web design is the most important criterion in engaging visitors. It should be integrated into every aspect of the designing process. Conclusively, utilize the intuitive interface liberally and keep users smiling. Amazon is an example of user friendly web design.