Color is an essential element in any design, whether for the web or any other printed material or even a plain or business-like design. The use of color will enhance the design and have a specific impact on readers; this is why it is important to create a framework that will help you determine which colors to use and how they should be integrated within the design.
It is not always that obvious when having to choose a color as color can be influenced by a number of factors including personal taste and the amount of contrast there is between several colors. The right colors will enhance the content of a website and have a positive effect on readers.
To make sure the colors you use are well integrated within a well-defined color palette, you can follow a few simple techniques, as color affect people just as much as the typography in a text. A color scheme is essential if you wish to plan a successful design strategy as different color schemes will convey a specific message or portray a mood and trend.
Color schemes must be chosen to fit in with the type and nature of the website you are creating, as although different businesses may need to be professional they may not necessarily provide the same type of service.
Web users should land on your website and find the color scheme fits in with the theme of your services or products. Here’s a good example of professional usage of good bright colors where everything is balanced.
If you are not sure what color to use, do not use any. If you visualize your website in black and white, it is easier to take care of the more essential elements that may not be right in the web pages. Working in black and white will allow you to assess where the problems lie, so that you can make the necessary changes.
Each page of your website should have a clear objective, and lead the readers through the content in a fluid way. Your content should be informative and compelling, with clear headings and contrasting links. Once you are satisfied that the layout is effective, simple and straightforward, only then should you use color to enhance the final product.
Believe it or not, sometimes you may find a website has more impact when you remove the color. Gray tones may actually work better than contrasting colors, if you work with the different tones to create warmer or more contrasting effects.
Whatever you do it is important to target your market niche and find out who your potential customers are likely to be and what colors will have a positive impact on them, and enhance your content at the same time.
If your layout is professional and coherent, then the color will help users visualize the information more clearly and easily. You should also keep in mind that some colors can tire the eyes, therefore steer people away from the text, so make sure you do just the opposite, making reading easier.