Increasing the search engine ranking should be your primarily concern if you own an online business. If you may know that, you might not know exactly what to do in order to increase your page rank. Using the proper keywords is one way of doing it and it can help you get the results you want in terms of both performance and profits. The main keyword is probably the most important one because it can help you get the top spot for a certain niche. This will attract a lot of traffic for sure.
Once you identify your main keyword, you will need to embed it throughout your website or blog. Of course, you will not be the only one using that certain keyword as the Internet market is extremely crowded in all niches. On the other hand, you can use synonyms that are less popular among online entrepreneurs and popular among searchers. The keyword researching is surely one of the most important parts of your online business.
There are different pros and cons for using an exact keyword or phrase. Luckily, there are also a lot of helpful SEO tools that will do most of your job as a keyword researcher. Basically, there are only two things you need to have in mind when you research for keywords: competition and frequency of searching.
The competition is represented by other websites that use the keyword while frequency is the number of searches for that specific keyword. You need to take a lot of time and research for the best keywords for your website if you want to get the best out of your online business.
The relevancy of the keyword searching in SEO is very high. Search engines will primarily check your articles and posts for the given keyword and they will ratify the importance of your website based on that information. This is why you will have to use the keyword more than once if you want to make it your primary keyword of your website or blog.
Of course, many beginners in blogging will simply insert the keyword in many places and wait for the results to appear. The process does not work that way because you need to maintain a decent keyword density throughout your website. An acceptable keyword density would be around 4-5 % tops.
The actual process of stuffing the posts with relevant keywords will surely not do you any good. In the end, you will suffer because search engines will consider the posts as spam. Therefore, it is important to take enough time and find the most relevant and less used keywords for your website.
There are a lot of online tools that can help you with that and some of them are free to use. Of course, you should avoid simply stuffing your website or blog with these keywords because the results will be devastating in terms of SEO. Keyword research is an art of the web developers and not everyone is good at it.