Have you ever wondered why you really want to re-design a website when it is not really necessary to do so, indeed it may be a big mistake. The truth is people browsing the Internet do not come back and visit your website because you have an attractive design, the reason they come back is for the information the website provides and the written content.
This may not please web designers, but it is a fact, after all people are looking for useful information and an easy access to website not for attractive images or fantastic creations. The key to a successful website is to provide facts and information in a simple and swift manner. What you should be aiming at when creating a website is to provide the information and elements that will make browsing easy and interesting as well as user-friendly.
Visual designs are by no means unimportant, they are simply not essential. What really makes your website stand out is quality of your content, as this is why people stay on a website in the first place. Your aim should be to convert the visitors that browse through the web pages into customers; this is why focusing on SEO is another essential point as well as creating links to other good content or linking your website to social networks. These three are the essential points you should concentrate on.
A website should motivate and attract readers to go through all your website pages and make it easy to browse through. Users should be able to access the information they are looking for easily without having to search through pages and useless links. Images are of course an important element as they help to enhance content and have a greater impact.
A website design is after all a question of taste, and not everyone shares the same, so it is subjective whether or not a website is attractive. The design should help attract users to read content and help them find the information faster.
Redesigning a website will not help it achieve more traffic as most web designers forget to include certain key elements in the redesigning process. These elements can only be found by knowing the options users prefer and this can be only done by proceeding with a survey, which is time-consuming. Unfortunately many changes are detrimental and achieve quite the opposite of what they intended to do.
The purpose of a web design is to enhance the content not to distract readers from the relevant information. Your focus should be to research essential keywords in the website’s industry and get to know the audience more in depth. Try and find out what it is they really need and what their objectives are when searching through a websites. If you really intend to re-design a website this is what you should focus on, not the design itself.
Well researched keyword will help your SEO and rank your website high in the list of popular websites. You should also place the ads to the website in the right places, so that they achieve their advertising purpose. Research is the key to a successful website.