Choosing a font for your website is probably one of the hardest tasks to undertake to a new web designer. There is such a huge variety available the decision of which one to use can lead you into major trouble, unless you learn to control yourself.
Sticking to tried and true fonts can be difficult when you are faced with the variety that is now at your finger tips. With the current availability of the typographic services that will deliver unusual fonts for you onto the web and in a format that the various browsers will interpret correctly, you almost get a heady feeling, especially if you yourself are not footing the bill.
The need to choose the right font is very important as is the need to choose the right size and companion to the font. It’s a good idea to forget your own personal likes and dislikes when choosing the appropriate font.
It is not always advisable to use your favourite font in every web design you want to produce. This is especially true if the font is a little way out.
Using a font that is both appropriate and also just that little different so as to catch the eye is the way to get a correct balance is very important. When working out what to use you need to take into account what your product is and what the normal font is that has been used to present that product in the past.
If you have been given a project which entails you to totally brand your product you virtually have free reign, but otherwise you do have to take your brief into account. Often when you receive your brief, there is a logo and a header already in place. When this happens you really need to keep to the same family of fonts. You will be able to make small changes with the approval of your client. However, it if there is already a branding in place you really need to lead that brand forward.
The same applies if you are establishing a sub brand to the main brand. The original company needs to be brought into play in the new website.
You can play with the weights and the typeface in its various forms of italics; bolds, etc. as long as you keep to the relevant typeface. You can play with the weights, but it is best to keep around 14 pt for the main body of the typeface and this is a good easy font to read. Always use a good balance of white space. This means your type is well presented, and it will flow with the rest of the website. Keep your families in groups and try not to use more than two font types in a design. These font types should be chosen to compliment each other. Make sure that the colors used aren’t in conflict with each other or in conflict with the overall design.